Starting out on Amazon can be quite challenging. As an Amazon seller, you’ve probably put a lot of work into selling your items. The marketplace has become more and more competitive for sales as its sellers-base continually grows.
If you are new Amazon sellers, here are some tips that will set you towards the right path to ensure you begin selling on Amazon on the right foot.
1. Know the Rules and Regulations
If you are a new seller, the most important step is to understand and follow the rules and regulations that Amazon has put in place. You can easily find the policy page by login-in to your seller central account, read all the policies related to different seller activities from the policy page.
Make sure you are following all the rules to save yourself from any infringement. It’s important to the success of your business that you comply with them, because if they are broken, you run the risk of being suspended or having your account completely shut down. By following the rules and regulations you are on the right track to being able to increase amazon sales.
2. Determine Category and Product
There are hundreds of categories in which you can sell on Amazon and choosing the best category and products with good demand and acceptable competition is essential. The sales in each category varies and you need to do proper research before you commit to a category. Product research tools can help you identify which are the most profitable products you can sell.
3. Put Up an Excellent Product Listing
Your listing page is what determines how many customers buy your product after looking at it. It’s essential to convert the browsers of your product to buyers, to boost sales. Pay great attention to getting your listing right. Search is the primary way that customers use to locate products on Amazon. Using keywords that are most searched and less competitive gives you an edge over your competitors. Make your products more visible during a search by using the right buyer keywords.
- Focus on the Product Title. Ensure that your keywords are in the title.
- Use bullet point content form and provide a clear description.
- Take professional product images. When selling online, it’s crucial that customers can physically see what they’re going to buy. Having quality pictures makes you appear as a more professional, and trustworthy seller.
- Actively work to increase your reviews. Reviews fuel product ratings. And ratings have the potential to get future buyers.
4. Consider using Amazon Fulfillment ( FBA)
Fulfillment by Amazon (FBA) is a good option for merchants who are looking to increase shipping time and reduce time and money allotted to fulfillment. Other FBA benefits for Amazon sellers include:
Less Business Operations: FBA eliminates fulfillment shipping efforts for sellers. Instead of handling warehouse management & packaging (handling shipping, picking) and those associated fees, retailers can pass off those tasks to Amazon.
Amazon Prime: Amazon Prime customers purchase more, and more frequently than traditional Amazon shoppers.
Customer Service & Returns: Amazon handles customer service and returns with FBA orders, which is a perk for sellers who aren’t customer service specialists.
Shipping Speed: For online shoppers, FBA means quicker shipping rates. FBA products are shipped from Amazon, so they process faster and ship faster than products sent directly from the retailer. Amazon emphasizes customer service, so shoppers can rely on helpful assistance.
Buy Box Share: FBA impacts key factors in Buy Box share variables including shipping and seller rating. FBA is a good way to boost your chances of getting a share of the buy box for products where shipping or other Buy Box eligibility requirements might be hard to achieve.
Amazon Branding: FBA is fulfillment by Amazon. Amazon has worked hard to curate a brand around customer service and ease of online shopping. FBA aligns your store with that branding and lends that reputation to your store.
5. Customers are The Top Priority
Having a happy customer is the key to success for any business. Same goes with the Amazon sellers as well. Every time your customer has a query, it needs to be answered on time. Usually, Amazon shares you all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your seller’s account merits. If you are a merchant fulfilled seller make sure to deliver the items in the given estimated time. Also, always enter the tracking information. In case of any delay, you lose your credit and fall in danger of losing the account.
In conclusion, these are some of the major tips that a new seller on Amazon may keep in mind to create its own customer base and generate fair sales. I hope you find the above article helpful for your business!
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