Selling on Amazon involves a lot of policies, processes and rules, and restricted categories are just another chapter in that rule book. Amazon gives importance to customer’s satisfaction. They only want to provide the best service and experience for their market without the hassle of getting counterfeit and fake items. As a result, they have restricted several categories to ensure the efficiency and validity of the seller and its offers.
In this article, let’s find out what Amazon Restricted categories are and pick up several tips that you can apply to get approval to sell restricted categories on Amazon.
What are Amazon Restricted Categories?
A lot of categories which the sellers would most commonly want to sell requires approval from Amazon, these are known as ‘Restricted Categories On Amazon’. For some product categories, sellers may not create product listings without prior approval from Amazon. In addition, sellers may be required to obtain additional approval to list certain products in certain categories.
Keep in mind that Amazon Restricted Categories are constantly changing. Categories that are open right now may not be in a few months’ time. So it’s also worth checking regularly on any category you plan to sell in or are selling in now, that doesn’t currently require approval.
5 Tips to Get Ungated in Restricted Categories on Amazon
Before you begin ungating, make sure your seller account has complied with Amazon’s requirements. This will help you expedite the process of approval for your Amazon listings.
Follow 5 Tips below and you’ll be less likely to encounter problems along the process.
Tip #1: Have a Solid Reputation on Amazon
If you have enough proofs of successful transactions, positive customer feedback, and a high star rating, chances you’ll get their approval faster. However, if you are just brand new to selling on Amazon, it is often best to begin by selling products in ungated categories to build up your credibility and track record. This will go a long way toward increasing your chances for category ungating approval later on.
Tip #2: Sell Well-known Brands
Once you are decided to sell on Amazon, start by offering brands and items already sold in the marketplace. This will help you expedite your application process. Once your account is approved and your restriction is already lifted, you can now sell private label products in any way you want.
Tip #3: Source From Reputable, US-Based Wholesaler or Manufacturers
Amazon has a strict process of accepting invoices from overseas manufacturers. Therefore, it’s best to source your products from reliable manufacturers and wholesalers based in the US. Purchase directly from a manufacturer if you can, as it shows Amazon that you carry a lower threat of inventory supply issues (as opposed to sourcing from a wholesaler who may run out of stock).
Tip #4: Pay Attention to Your Invoice
One of the important requirements for the approval of your category ungating application is your invoice. Be sure you are providing a commercial invoice and NOT a pro forma invoice. They only consider commercial and official invoices that come with your order. Your company information listed on the invoice should be complete (name, address, phone number, website), and should be identical to what is listed in your Amazon Seller Central account.
Tip #5: Double-Check Your Information
Before anything else, it is important for you to check your personal information both on the invoice and your Amazon Seller Central account. Both accounts should declare the same information of your name, phone number, home address, and email address. Discrepancy on the details could delay the process of ungating.
In the end, hopefully after reading this blog post, you have a little better idea of what product categories are restricted and some tips you can take on the process for getting “ungated” entails. If you are struggling with the approval process, AMZ.Today can assist you in your application. We offer professional Ungate Amazon services to help you get approval for categories. Check out our service detail here!