Amazon Inauthentic Item is a phrase that not all sellers who got filed this complaint understand it well. When a customer claims your product to be “fake”, they either mean that it is inauthentic or counterfeit. According to the seller’s policy, inauthentic items are products that were not purchased from a reputed distributor. They don’t necessarily mean “fake” but are part of the grey market which impacts the brand and results in loss of profit. On the other hand, counterfeit refers to a knock-off or duplicate product. Nevertheless, no matter what term the product falls under, these violations usually occur because you cannot verify the legitimate seller you purchased the product with. It’s a serious issue and for the most part, will cause Amazon inauthentic suspension.
Reasons For Getting Amazon Inauthentic Item Complaint?
Firstly, your buyer may simply misplace complaints about inauthentic products. This allegation makes the seller of good products feel quite uncomfortable and reduces their Amazon Seller Metrics. Sometimes sellers feel embarrassed by these allegations, but do not have time to do nothing. You need to prepare a Plan of Action very attentively to prove that the allegations are wrong.
Secondly, the product packaging which is different from product images on the Amazon marketplace will really be a problem. You need to know that the expectations of customers who buy online products may disappear as soon as they receive the product not as described. Therefore, with that negative mentality, it is not surprising that they fill in inauthentic product feedback. And the easiest way to avoid that situation is the consistency. It means that the latest picture of the product is identical to its packaging. Furthermore, showing Amazon the obvious origin of the product that also frees you from this allegation.
Another important thing is the similarity of product brands. When your product is similar to other products in a niche, especially the same product, your brand is a distinctive element. But even if the brand name is much alike, the customer still likely to confuse with those products. The problem here is that customers think your product is an inauthentic product. And your task is to correct the product description to make customers distinguish your product from others.
Though product authenticity complaints are a serious issue on Amazon, you can reinstate them quickly by providing a reliable source of goods.
Plan of action for Amazon Inauthentic Item complaints
You need to provide Amazon some document as below:
- A detailed Appeal letter and plan of action for Amazon Inauthentic Item complaint
- Copies of invoices from the suppliers
Even if the Sellers got much positive feedback throughout the course of their business, Amazon still asks you to prove that the item was Authentic.
Amazon experts suggest that “Take time to thoroughly vet all of the brands that you are planning to list on Amazon USA. Be 100% certain that you are sending brands that authorized to FBA facilities.”
Review your Amazon account
You need to retrace your steps and check every aspect of your recent activity that’s likely to lead to the suspension such as:
- Review product reviews and seller feedback;
- Check customers’ A-to-Z claims for keywords;
- Copy the product name, product description, and related notes to remind customers about your product
- Check the reasons why you got that negative feedback.
Anything that’s an exact match to a blacklisted phrase will trigger warning.
Determine the real reason behind those complaints
It’s worth to mention if you sell products that are scooped or completely not described. However, it would be unfair if your account was suspended when you sell genuine items. Sometimes, customers may make mistakes because the product can get damaged during shipment, and they reported that as inauthentic even though they don’t intend to harm your business. With a real customer related the case, you can easily solve.
On the other side, the situation will become more complicated if the complainant is the owner of the seller accounts on Amazon and your competitions. Your competitors can sell Amazon Inauthentic Item to give negative feedback about other Amazon merchant. Continual tampering allegations from them will make it hard for you to keep your merchant account healthy. Remember that as soon as you find complaints that are not objective, you need to report to Amazon immediately to protect your rights to sell.
Follow content guidelines and the anti-counterfeiting policy
Amazon always offers value to buyers, they compile negative experience from a variety of sources, and customer complaints are one of them. If the Inauthentic Item allegations are established, an acknowledgment of Amazon Seller Metrics applied your account will change. As a result, Amazon will remove one or a few of your listings or even suspend your account; moreover, they will withhold your fund even if you are selling authentic products. Hence, make sure you have a thorough check content guidelines and the anti-counterfeiting policy.
Choose your authorized supplier
Checking directly with the manufacturer is the simplest way if you really don’t know who owns the rights to sell your product. Check all their suppliers and sources since the ability to prove the authenticity of products from suppliers will determine whether you are in trouble with Inauthentic Items. If you can authenticate the right of suppliers from the first market-search stage, you can certainly appeal successfully to reinstate your Amazon selling privileges.
AMZ.Today Appeal Service for Inauthentic Item Suspension
No matter what makes your Amazon account suspended, reinstating the account is a priority. To solve the problem regarding the reason, you need to prepare a plan of action well to appeal. Keep in mind that your profile also needs to pass the identification procedure. After this, your business becomes as normal. If you encounter Amazon Inauthentic complaint, please be careful before sending your appeal letter. Once you have appealed more than once and passed over the time allowed, the appeal success rate will decrease. You need to prepare a proper plan of action to avoid rejection from Amazon.
If your business profile was suspended for Amazon Inauthentic Item violation, AMZ.Today Appeal Service will help you reinstate it. Simply contact us via email at email@example.com, phone, or Live chat to get free consultation 24/7 from our consultants and experts in regard to Inauthentic Item suspension.
Read our customer reviews about AMZ.Today Appeal Service here.
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