According to Amazon, “Operating and maintaining multiple Seller Central accounts (also known as having an Amazon related account) is prohibited”. Amazon enforces this policy to prevent unfair competition since a seller that has more than one account targetting the same business is definitely having advantages over one that only has a single account.
There are sellers with multiple accounts who don’t acknowledge this policy and this is getting more concern on Amazon Seller Central the past year. Let’s take a closer look at this Amazon violation and learn how to avoid account suspension.
Amazon’s warning letter
Subject: Multiple Accounts Policy
Amazon’s policies prohibit a seller from operating or maintaining multiple accounts; however, we understand that in certain circumstances, sellers may need to own multiple accounts.
We would like to ask you a few questions:
Do you have multiple Amazon selling accounts?
Have you opened or operated more than one seller account in the past?
In addition to your seller account, do any other members of your household also have a seller account?
In order to protect your account, please reply to this email with the following information:
The email address(es) associated with each account you own
The email address(es) associated with each account owned by members of your household other than yourself
The reason(s) why you need each account
If you own just one account, have never owned more than one account in the past, and no one else in your household has or has had an account, please disregard this notice.
What causes Amazon Related Account suspension?
Sellers think that they can simply open a new account after the suspension, and start over. But Amazon has their ways to discover if 2 accounts are opened by the same person, even when they have a different name and bank account. Once Amazon determines that you are guilty, they will immediately suspend that second account and be less likely to reinstate your first account. You should really focus on preparing the appeal for your original account only.
Accessing to different seller accounts from the same IP address can also cause Amazon account suspension. If someone signs in from your location, make sure that you can prove those accounts belong to different sellers with different businesses. Amazon considers that these accounts potentially connect to each other, and in most cases, makes both Amazon seller account closed if they look too similar. Amazon can track the overlap between accounts, so ensure you have planned your business thoughtfully in advance. Otherwise, Amazon can recognize that you are having multiple Amazon seller accounts.
How to make an Amazon Related Account Appeal
Getting approval for multiple Amazon accounts
First, consider if you really need the second account. Amazon is very strict on unfair competition in all businesses. Seller thinks he can outwit the system by using a different name and bank account, but Amazon is smart enough to recognize the connection, especially when two accounts share too many common operations. In that case, the seller must specify how his businesses are different and why they need to be separated. Amazon will evaluate the request cautiously to make sure that he has legitimate reasons for having more than one account.
In some cases, the seller can open the second account if he has a “clean” profile on the first one. Having bad seller performance on your first account makes Amazon thinks that you’re trying to compensate for trouble on it by creating a backup account.
Avoiding “false positive” detection of multiple accounts
Another thing to keep in mind is to make sure that you don’t have any inactive account that has not been used in a long time. Seller thinks that he gets Amazon seller account closed due to inactivity but in fact, the reason is that it shows up as related to the currently active account.
Be carefully when partnering up with other businesses or helping others to set up their accounts, since it can be penalized for “shared operations” violation. Amazon doesn’t hesitate to suspend your account if they know you’re related to another active account. If your accounts look related to the tools, a higher chance that you get your seller accounts suspended.
AMZ.Today Appeal Service for Amazon Related Account Suspension
No matter what makes your Amazon account suspended, restating the account is a priority. To solve the problem regarding the reason, you need to prepare a plan of action well to appeal. E-commerce platform such as Amazon usually allows only one account per seller. Your profile also needs to pass the identification procedure before creating listings and receive orders again. Again, keep in mind that it’s always easier to get the original account back rather than opening a newer account.
If your account gets suspended for Amazon Related Account violation, AMZ.Today Appeal Service will help you reinstate it. AMZ.Today gives an offer for you to handle the issue of related account. Simply contact us via email, phone, or Live chat to get free consultation 24/7 from our experts in regard to related account.
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Other types of Amazon’s policy violation