Amazon suspension, the sellers’ worst nightmare, can completely ruin your business if you don’t take action seriously. Once your Amazon account gets suspended, it does not just affect one or two related product listings. You may not be allowed to withdraw the income you have made so far, or even worse, you are banned from doing business on Amazon permanently. You need to fully understand Amazon’s policies before investing your money in this marketplace. It’s important to avoid Amazon suspensions in the first place to keep yourself from future chaos. In the worst scenario, if Amazon suspends your account for any reason, the top priority is making a convincing appeal plan to get your account back.
In this post, we will mention several main circumstances that can result in the Amazon suspension and how to create a plan of action (POA) to reinstate selling privileges.
Top 7 Reasons Cause Amazon Seller Account Suspension
1. Product Not as Described/ Inauthentic Item Complaints
To begin with, we’ll talk about the suspension coming from inauthentic item complaints. Technically, the product is not necessarily “fake” or “counterfeit” but are part of the grey market that affects the brand’s profit. In fact, customers may file these complaints if it doesn’t meet their expectation. They will look for compensation for their purchase by claiming the product is inauthentic or not as described. Although this may be true, these complaints may sometimes be legitimate. If the product is really damaged during shipping or in poor packaging condition when arrives, you should treat their reasons as valid and quickly take action to refund them.
Amazon appeal for inauthentic item suspension.
2. Used Product Sold as New
Customers make a purchase from you and expect a brand new product in perfect packaging condition. If they see signs that indicate the product has been used or opened, the high chance that you will receive a warning letter from Amazon. You need to make sure that the product is not outdated and shipped carefully to your customer. Another key point is to describe the product on your listing as best you can, so people know that they are purchasing from a legitimate distributor.
Amazon Appeal for product complaint suspension.
3. Order Defect Rates
When you receive complaints from those two types above too often, you will get high order defect rate. In like manner, you need to verify whether the complaints are legit or not. If the problem does come from your side, make sure to compensate the customer properly. Indeed, you must ensure those issues won’t happen again. In case the products from the vendor are consistently in poor condition, consider to stop selling them or even quit doing business with that distributor. At this point, everything is still within your control so make sure you take action seriously to protect your business.
4. Related Account
Many sellers don’t acknowledge this simple yet most important policy from Amazon: sellers are not allowed to operate more than one account without approval. Amazon doesn’t permit sellers to have multiple accounts targeting the same business to prevent unfair competition against who that has only one account. Under some circumstances, sellers may have legitimate reasons for having the second account, but they didn’t request approval before creating a new one and so still get the suspension from Amazon.
Amazon has their ways to identify if accounts are linked together. It’s too obvious to tell if they share the same bank account, Tax ID, or physical address. Some sellers think they can fool the system by using different info but Amazon has enough data to notice the overlap and these accounts will be in trouble, eventually.
Amazon appeal for related account suspension.
5. Selling without Permission
On Amazon, there are products in some restricted categories that cannot be sold. Make sure you fully understand what categories and type of products you can sell on the marketplace. Sometimes, Amazon even rules out products that are approved by the government!
It doesn’t make any sense to list an item that is already prohibited by Amazon’s policy unless you know how to get permission legally. You must review your products carefully before listing them to ensure they don’t fall under any restricted categories. Also, you should not entirely count on other listings if you see they are selling the same type of items. Amazon may have not investigated those listings, but sooner or later, they will.
6. Intellectual Property Violations
One of the most common causes for Amazon Seller account suspensions is the failure to address intellectual property complaints. Most sellers on Amazon insist on protecting these forms of Intellectual Property: patents, trademarks/trade dress, and copyrights. Usually, once Amazon receives a complaint of IP from the trademark owner, they will send a warning asking you to take the required actions. At this point, it is your responsibility to contact the rights owner and prove that you don’t violate his trademark in order to remove the complaint.
Sometimes, sellers presume that they don’t violate anyone’s trademark, or they already stop selling that product, so they often ignore the warning. But leaving those complaints unanswered is risky because they may ultimately lead to permanent Amazon Seller account suspensions.
Amazon appeal for intellectual property suspension.
7. Review Manipulation
Recently, review manipulation becomes very appealing on Amazon. Some sellers try to obtain as many good reviews as they can, even illegally, to attract more customers to buy their products. Amazon’s policy doesn’t allow such review manipulation, even if the seller agrees to compensate customers with discounts in exchange for reviews. In 2016, Amazon updated their guidelines to ban any incentivized reviews not facilitated through its Vine program, which offers a more honest customer review system.
On the other hand, if your listing receives many questionable negative reviews, they may come from competitors with the intention to harm your seller performance. Though finding who attacks you be easier said than done, if you can recognize a pattern from them and strike back, they will be punished strictly by Amazon. You have to present legitimate proof to Amazon, so they can review the situation and protect your account.
Amazon appeal for review manipulation suspension.
Amazon appeal plan of action
Once Amazon determines that your account violates any of their policies, they will notify you asking for information about how you’re going to handle the situation. The tricky part is that you may have responded with a plan but it’s likely rejected by Amazon saying that your plan is incomplete. You can read our article here on how to avoid the Amazon appeal denied. Many sellers get frustrated and tend to make the situation worse at this stage.
In this article, we provide instructions and tips to make a convincing Plan of Action to reinstate your Amazon account. Keep in mind that you also need to customize your plan corresponding to what infringement you violate, but in general, we recommend you to follow these steps below:
Address the root cause of the problem
First and foremost you need to dive the deep analysis before thinking about account reinstatement. You can find out the causes of suspension from Amazon email informing about account deactivation or blocked listing. There are many reasons that lead to Amazon account suspended.
Write a complete plan of action
Amazon plan of action template
A. Explain what happens that lead to your account suspension
B. Show them what you have done to fix the problem
C. Show them what you have done to prevent the problems from happening again (in case the problems in B recur in the future)
Given this template, we do really recommend using this exact format (or something similar) in your appeal letter, even the lettered headings A, B, etc. Be honest if you are aware of the problem coming back in the future, but also show them that you have taken the necessary steps to resolve when it happens.
What you must mention in POA
As mentioned above, you must honestly address all the problems and convince Amazon that your plan will resolve them properly. More importantly, keep unrelated matters out of your letter, especially information that Amazon didn’t ask for. They only care about how you handle the current situation, so be straightforward and focus on the main subject.
Avoid permanent suspension
The worst scenario is getting permanent suspension due to critical infringement and weak appeal attempt. Never lie to Amazon, blame others or try to get away with dirty tricks. If you’ve done things like that, Amazon won’t take a second glance at your POA and will decline it immediately.
Other things that are noteworthy
Amazon usually doesn’t put a deadline for your appeal so take time to prepare the best POA as you can. In exchange, you shouldn’t request an update from them too often. They understand that your business is important and you don’t want to be delayed any minute. But it takes time for them to consider everything before making the appropriate decision.
Not only that but you also need to consider changing how you operate the business so far. Review Amazon’s policies and your account to make sure that you do not potentially violate anything else. Changes are difficult sometimes, especially when your business is working well so far, but it’s necessary to avoid future problems.
There are many reasons why Amazon suspends your account and the appeal process is not easy. However, receiving a warning from Amazon is not always a bad thing. It means that you still have a chance to convince them that you are guiltless. Amazon still keeps it fair by giving you only two chances to appeal. If they are both implausible, Amazon may leave the situation as it is, and your account will stay suspended permanently.
No matter what Amazon’s policy violation causes your Amazon account suspended, reinstating the account is a priority. To solve the problem regarding the reason, you need to prepare a plan of action well to appeal. AMZ.Today Appeal Service offers an exclusive service to help you reinstate your account. We will compose an Amazon reinstatement letter for you and you don’t need to do anything. Simply contact us to get free consultation 24/7 from our Amazon appeal experts in regard to Amazon suspension.
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