It’s a reality that many Amazon sellers open and operate multiple seller accounts against Amazon’s Terms of Service and they most likely to get their accounts suspended. We have to admit that Amazon is very good at detecting multiple accounts.
This article is going to give you some insight into how Amazon know if sellers have multiple seller accounts. And if you operate multiple accounts, hope that you can pick up some tips to maintain your accounts.
Let’s get started!
Multiple Seller Accounts: Is It Allowed?
To be clear, Amazon strictly forbids Sellers from running multiple accounts as part of its terms and conditions.
Operating and maintaining multiple Seller Central accounts is prohibited. If you have a legitimate business need for a second account, you can apply for an exception to this policy – Amazon Seller Central
Read more about the requirements for operating more than one account on Multiple Selling on Amazon accounts.
It’s ironic that similarly, it’s against Amazon policy for a seller to have multiple seller accounts and its a policy that is enforced leading to seller suspensions frequently. If you are thinking about opening a second account to sell on Amazon without Amazon’s permission, you should evaluate the risk versus the reward just like any other business decision. The risk of opening up a second, third, or fifteenth Amazon account without Amazon’s permission is that if you get caught, Amazon will suspend both or all of your accounts. You can be banned from the platform.
How Amazon Catches Sellers With Multiple Seller Accounts?
It seems clear that Amazon can link multiple accounts to each other through some or all of the following:
- Name(s) of account holders including maiden names and married names
- Addresses of account holders
- Bank account information
- Identical or very similar inventory
- Ownership of domain names and websites
- Hosting of domains and websites
- IP addresses used to log onto accounts
- Computers used to log onto accounts
- Smartphones used to log onto accounts
- Names of business or storefronts
- Names of brick-and-mortar stores where sellers may also sell products
- Spreadsheets used to upload inventory
- Type of products sold
- Utility bills submitted for account verifications
- Foreign company identification numbers
- Responses to verification requests for information and documents
- Use of outside companies to help set up your Amazon account (generally not needed, and this might create additional risks for you.)
- Former significant others, especially partners with whom you shared an address, and after you separate, each one of you open or maintain Amazon sellers’ accounts
- Spouses with separate businesses on Amazon
- Parents and children with separate businesses on Amazon
- Shared warehouses
- Shared office space
Amazon is very sophisticated at finding sellers with multiple accounts so sellers who operate multiple accounts have to be very sophisticated in return to avoid being detected.
How to Maintain Multiple Accounts?
If you have multiple Amazon accounts or have made the decision to open multiple accounts, you need to be very careful to avoid detection by Amazon. This means that you must be flawless in your operation and flawless in maintaining the separate accounts.
With the list above, you have a basic, but not a complete list of issues that you must consistently maintain.
- You must never, not even once, sign onto both of your accounts from the same computer. Even with different computers, you must never sign onto more than one account from one IP address.
- Do not use your smart-phone on more than one account.
- It is recommended that you never log onto any accounts from home because you might make an error or, most likely, someone else in your home who shops on Amazon could make an error and log onto different accounts from the same computer or IP address.
- You may want to treat each account like its own separate brick-and-mortar business. Each account can have its own physical address where the staff for that account work and the other accounts are located elsewhere.
- You might be well-advised not to share resources among your multiple accounts because the short-term savings of using the same bookkeeper may result in that bookkeeper making a mistake and your accounts being linked and shut down. You might want to forego the short-term savings for the long-term diversification and profitability of maintaining multiple accounts.
In conclusion, hopefully, this article would be helpful for those who are wondering how can Amazon detect their multiple accounts and who need some tips to maintain their accounts. If you, unfortunately, got suspension due to multiple account or certain reason, please feel free to contact AMZ.Today, we give you free advice and offer appeal service to help you with your issue.
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