How to Prevent Yourself From Getting Hijacked?
Unfortunately, like regular home burglars, online hijackers are often sneaky and have honed their ability to get into someone else’s property. But just as installing a security system in your home will make you less likely a victim, so heeding the following advice can make your listing more difficult to be hijacked.
1. Have your brand trademarked
Simply inventing a new brand name does not mean that Amazon will recognize your brand as proprietary. Having your brand name registered as a legal trademark is extremely helpful to protect your products and your listing.
So be sure to register your trademarked brand with Amazon. You can find simple instructions to do so in the following video from Amazon. Or you can go directly to the Amazon brand registry page here.
Registering your brand with Amazon doesn’t mean that other sellers can’t sell your product. However, it does does accomplish an extremely important task – locking your product listing information exclusively to your brand, making it much more difficult to hijack your listing and to change its content.
2. Differentiate your product or packaging before you order
A hijacker is much less likely to steal a listing that has clear evidence of branding in the photography. So here’s what you can do.
Now it may be too late for you to do this, but if you’re looking at beginning to sale on Amazon or offering another product through your existing listing. You need to think about how your product can be different from the turn-key item everyone else is selling.
If you’re ordering a product that is readily accessible to anyone else looking to sell that item, hijackers find it easy to mimic that product with a cheaper variation. So think about a way to change your item by perhaps offering an accessory that goes along with it or bundling the item with other items.
If you can’t make your product different, consider making your packaging different. This will also make it easier to help customers distinguish between your actual product and other knock-offs.
3. Take screenshots of your Amazon listing page
Having documented pictures of your Amazon listing can help prove that you are the original creator of the listing. Besides, it will certainly be a great help to show Amazon how the page should actually look once you’ve cleared up the hijacking situation.
4. Create a website with your brand name in the URL
Your brand attaching a website domain will help Amazon see that you are indeed the brand behind the product. James Thompson, the previously mentioned former Amazon employee, also recommends creating a page on your website where products are listed and the SKUs are visible for each.
You can also include the exact same copywriting that you’ve written for your Amazon page. This could be extra evidence that the product is indeed your product. Even if you can’t sell through the website, Amazon will be aided in resolving the situation when they see the product SKUs on your own branded site.
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