Like any platform, selling on Amazon comes with risks and potential legal issues if you enter it without the proper legal protections set in place. As the realm of third-party selling on Amazon grows, so do problems regarding counterfeits, infringement and listing hijackers. Having a registered trademark for your brand is increasingly becoming a critical component to run a legitimate and profitable business on Amazon and protect your listing from being hijacked.
In this article, let’s take a look at the importance of trademark for Amazon Seller and when we need register trademark.
Why Trademarks matter to Amazon Sellers
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. – USPTO
These are the reasons why Amazon sellers should pay more attention to Trademarks
Help protect your product from competitors
The concept of getting a trademark may be a new one to Amazon Sellers, but it is an age-old concept in the world of business and commerce. The trademark system was established to encourage fair competition by distinguishing products and their sources for the benefit and protection of both the seller and their customers. This will help lock your product listing information exclusively to your brand and makes it much more difficult for your listing to be hijacked.
Require to get yourself on the Brand Registry
One of the most basic protections you should get for your Amazon business is getting yourself on the Brand Registry. Being on the Brand Registry allows you to “unlock” special features such as:
- Protecting your brand against hijackers and unauthorized sellers;
- Stopping the sale of counterfeit products;
- Preventing competitors from maliciously changing your products listing title, bullet points, and images;
- Providing you exclusive tools to better promote your brand and products; and
- Disclosing valuable data, such as relevant keyword data, that helps you increase sales velocity.
To enroll in the Brand Registry, Amazon requires a trademark registration because, among other reasons, a trademark registration means that the law presumes that the owner of the registration is the owner of the trademark itself and that the trademark is valid.
A registration helps Amazon to weed out people who otherwise may not have a protectable trademark and allows Amazon to focus on the sellers who are more serious about their brands.
Increase the value of your brand and business
Getting your trademark registered, there are other benefits to owning the trademark rights to your brand.
Registered trademarks are intangible assets that can be assigned or sold even if you don’t have any inventory of physical products. If for whatever reason, your Amazon business doesn’t work out, you can get a good amount of money from selling your trademark when you exit.
Moreover, acquiring a registered trademark is probably the easiest way to increase the value of your brand and business. An investor will pay more for your business over a similar business which doesn’t have a trademark.
When should I register a trademark?
When is the best time to register a Business trademark? – Well, there is no requirement to enter the trademark registry at all. But for serious sellers, it’s a consideration you should really be thinking about as soon as possible. The best strategy is to think about your trademark registration right from the beginning – ideally, before you commit to a brand name and spend money marketing your brand.
But if you’re already selling your products on Amazon and thinking about trademarks for the first time now, it’s not too late. You can still do a trademark search and apply for the expanded protections of federal trademark registration.
But starting your research before you launch is still the best option.
In fact, I’d strongly recommend that you spend some time on this before finalizing your product packaging and branding. To apply for your trademark you are going to need to have the following:
- A brand name, word mark or logo that has not already been taken by another business and registered as a trademark
And to enter the Amazon brand registry you are also going to need:
- The brand name, word mark or logo clearly shown on your product and on the packaging
Again–it’s not a necessary requirement, but if you are serious about your product and Amazon business, then it’s going to be worth your while.
All in all, just because you have registered your trademark, that doesn’t mean you can sit back and not worry about anyone stealing it. The registration gives you the right to take someone to court for violating your trademark, but it doesn’t protect you completely from Hijackers. If you are struggling with Hijackers, contact us to get free advice, Removing hijackers service by AMZ.today can help you get rid of Amazon hijackers in 48 hours. Contact us here!