It is true that selling on Amazon is getting more and more challenging every day. As a seller, it’s important to understand Amazon’s guidelines on the products quality and authenticity. This not only helps increase your chances of successfully doing business on Amazon, but it also helps you avoid behavior that may result in products block or even account suspension.
In this post, let’s take a close look at types of Amazon policy violations relating to product quality and its consequences, then pick up helpful tips to avoid this situation.
Types of Violations
Violations affecting the quality of goods can be broadly classified into “Materially different product” violations and “intellectual property” violations.
Materially different product condition violation
The items you post and ship must be exactly the same as the descriptions and images on the product listing page. Publishing or shipping “seriously inconsistent” items violates Amazon policies, such as:
- Goods that have been damaged, defective, misclassified, misrepresented, or missing parts displayed on the product image on the details page.
- Post your products for sale on the details page of the best-selling related products, but your products are not exactly the same as the description on the page.
Amazon will eventually determine if the product is seriously inconsistent. If you sell a product that does not match the product, you should refund or exchange products for the buyer. If you refuse a refund or exchange, the buyer will be able to receive a refund through Amazon.com’s Warranty Claim. It is important to remember, review and update your listings to confirm your products are accurately described.
Intellectual Property Infringement
Amazon respects the intellectual property rights of others. As a seller, you are responsible for ensuring that the goods offered are legal and authorized to be sold or resold, and that these goods do not infringe the intellectual property rights of others, such as copyright, patents, trademarks, and promotional rights.
Learn more about Intellectual Property Infringement here.
Examples of “intellectual property” violations:
- Selling the same items as popular trademarked goods without authorization from the trademark owner (also known as “counterfeit”).
- Manufacture and sell the same goods as popular trademarked goods.
- Use the copyrighted content of other parties on the packaging of your own merchandise without the authorization of the copyright holder.
If the content you post infringes on the intellectual property of others, Amazon may cancel your item or suspend or cancel your sales rights.
Consequences of Product Quality Violations
Amazon may take the following actions against sellers based on the severity of the violation.
- Cancel your listings
- Limit, suspend, or block your ability to list products
- Suspend or block your ability to sell
- Remove or dispose of your FBA inventory
- Withhold your payments
How to Avoid Product Quality Violations
Choose Reputed Suppliers
You have been hearing the term ‘Amazon Inauthentic Suspension’ for quite some time now on the seller account related platforms and the forums. The term inauthentic refers to a product that is not purchased from reputed distributor, which is against Amazon Policy. If your customers have made their complaints, then you are more likely to get caught into Inauthentic complaints, there is a chance that your account will be suspended. Therefore, it is essential that all your goods are purchased from an authorized dealer.
List Products Correctly with Accurate Descriptions
The presence of quality information makes it more likely that a customer will purchase the product since, the detail page contains the key information a customer needs to make an informed purchasing decision. Customers will mark the items as inauthentic items as they find differences between the product demonstrated on Amazon and the ones received. It becomes your duty to adjust your product descriptions in a creative way to stay away this kind of situation and still ensure great impressions. Please review Best Practices for Listing Quality Improvements for better information to list your product.
ln conclusion, it needs to find great ways to approach Product Quality and stop violating Amazon Policy, which keep your seller account healthy. Ensure that you review, update and follow Seller Policy, then your Amazon business will be less likely to get trouble with Amazon policy violations.