When Amazon sellers write a plan of action for their suspended account, it is often difficult to understand what to write in a Plan of Action (POA). If you do receive the dreaded notice of suspension from Amazon, stay calm, and take the following factors into consideration before you write your appeal POA.
1. Wrong Account Email
Many sellers who operate various unauthorized Amazon accounts may accidentally submit their appeal plan from an associated email for a different seller account, or accidentally place the wrong store name in the appeal plan. This is a serious issue — the accounts will be linked, and both will be caught up in suspension due to multiple accounts.
2. Conflicting Information
One of the reasons that make your appeal letter get rejected is conflicting information. If you are going to write your appeal plan, make sure your appeal letter is consistent — especially if you submitted documents pertaining to the appeal, like invoices. Conflicting information could very well kill your case for reinstatement right off the bat. Whether you are writing your appeal plan on your own or hiring someone else to do it for you, make sure your information lines up.
3. Failure to State the Root Cause
Sellers should address the root cause in the appeal letter. Determining a clear reason why your account was suspended is just as essential as identifying how you will prevent it in the future. Sometimes sellers just can’t find out the exact root cause of a suspension or some might just do not admit in the appeal letter.
Logically, if a seller cannot pinpoint why they were suspended, how should Seller Performance be expected to believe that you will be able to prevent it in the future?
4. Failure to State Your Solution
Please keep in mind that Amazon always wants Sellers to have a clear solution that you’ve implemented to fix these problems on all inventory. This is where many sellers tend to stray and go towards the infamous “sob story” POA — the bulk of your appeal needs to outline your precise plan moving forward. What does this mean? The strategies used to resolve any and all issues on your seller account. Be as concise as possible within reason – make sure you remember the specifics in case you need to submit again.
5. Unclear Prevention Methods
Amazon Seller Performance needs to hear a few things in your plan of action: specifically, how you will keep your issues away from their marketplace at all costs. Solid prevention methods in your appeal plan are great — but those methods also need to make sense when applied to your specific account suspension. This is why so many seller consultants continue to fail at reinstatements. You can’t use a template POA. It doesn’t work. If it does, you got lucky.
6. Too Much Information
A lot of information is actually more likely to kill your account for good than too little. In the past, some experts said to address every possible issue right off the bat, while others recommended holding back until the response asked for it. The correct approach is the latter. If a seller puts every issue out on the table in the first POA, it only gives more wiggle room for Seller Performance to deny reinstatement, ask more questions, or request more information. Don’t air it all out, address the issue at hand and only the issue at hand, at least in the beginning. If multiple appeal plans are requested, this is the time to provide more information.
If your account was suspended by seller performance, don’t go poking around other email addresses hoping to get a quicker response. This, just like providing too much information, opens your account up to way too much interpretation. Keep it simple and consolidated. And please, don’t send that escalation email. The more appeals you submit – particularly escalations – the lower your chances of reinstatement become.
In the end, dealing with an Amazon Suspension can be very tricky and stressful. Hopefully, those above factors will be helpful in your appeal letter. If you need any help, reach out to AMZ.Today, we are providing Amazon Appeal service to help you deal with suspension.